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Jan 146 min read
Specialization in the Translation Industry
Translation is a complex undertaking and so translation professionals require multiple skills. Language skills alone are not enough to...
Oct 22, 20247 min read
Localizing E-commerce for the Japanese Market
Japan boasts the third largest ecommerce market in the world together with an outstanding logistics infrastructure. The country clearly...
Oct 9, 20246 min read
Translation memories and their significance
In today’s globalized world, content is increasingly being shared across languages and cultures. Translation is playing an ever-more...
Oct 2, 20245 min read
Transcreation vs. Translation: Which is More Effective for Japanese Marketing?
Marketing in any territory demands a carefully conceived and tailored approach. Japan presents specific challenges courtesy of the unique...
Sep 25, 20246 min read
The Impact of Japanese Minimalism on Global Design Trends
Japanese minimalism is deeply rooted in centuries-old cultural and philosophical traditions. It has had a profound influence on global...
Aug 13, 20245 min read
Integrating SEO with Creative Writing to Engage Japanese Readers Effectively
It is vital that creative content resonates with Japanese audience s. But even the finest content may not be seen by its intended...
May 21, 20244 min read
What is The Interpretive Theory of Translation?
What is The Interpretive Theory of Translation? Translation is a greatly misunderstood and underestimated discipline. It is a practice...
Oct 4, 20236 min read
Translation Methodology
We have previously highlighted that we believe translation to be an art and not a science. There are many reasons why this is the case...
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Jun 29, 20234 min read
Translation rates: Making sense of cents
Translation rates: Making sense of cents Most people probably believe that they are underpaid and that their work is undervalued....
Dec 7, 20204 min read
Five Tips For Localising Software Strings Into Japanese
Five Tips For Localising Software Strings Into Japanese A polished and professional website is good to go and ready to impress. The...
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Jun 28, 20193 min read
Beyond Translation Part 2: a successful Basque export to Japan
Helping clients grow and reach their goals is why we do what we do. To continue our “Beyond Translation” series, let’s turn to the story...
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Jun 28, 20193 min read
7 simple ways to prepare for localization
7 simple ways to prepare for localization Localization is a fancy word that translation professionals use to mean “make yourself relevant...
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