Translation Methodology
We have previously highlighted that we believe translation to be an art and not a science. There are many reasons why this is the case...
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Apr 18, 20234 min
From corn to eggplants, the flavour of Algospeak
From corn to eggplants, the flavour of Algospeak Most of us post on social media platforms, even if our contributions are confined to...
Mar 27, 20236 min
Social Media Marketing in Japan
Social Media Marketing in Japan Even the planet’s most successful brands have found it necessary to significantly adapt their marketing...
Feb 7, 20234 min
When do metaphors lose their power?
When do metaphors lose their power? There is no doubt that metaphors can be powerful. A judicious choice of words can conjure vivid...
Nov 23, 20225 min
The selling power of metaphors
The selling power of metaphors “The greatest thing by far is to be a master of metaphor” Aristotle Aristotle wasn’t describing sales...
Sep 2, 20224 min
The meaning behind British small talk
The meaning behind British small talk It would be easy for any outsider to believe that the British are obsessed with the weather....
Nov 24, 20215 min
Client Feature: the ancient Japanese art of tsuiki copperware
Tsuiki copperware – an ancient Japanese art Table of contents Tsuiki copperware – an ancient Japanese art What is Tsuiki Copperware?...
Sep 27, 20213 min
Infamous and hilarious translation disasters
Infamous and hilarious translation disasters Translation is an art, a science and a minefield! Get it right and nobody notices. Get it...
May 16, 20214 min
Euphemisms in marketing and advertising
Euphemisms in marketing and advertising The term euphemism is derived from the Greek word euphēmismos which means to use auspicious...
Jun 28, 20193 min
Beyond Translation Part 2: a successful Basque export to Japan
Helping clients grow and reach their goals is why we do what we do. To continue our “Beyond Translation” series, let’s turn to the story...
Jun 28, 20193 min
7 simple ways to prepare for localization
7 simple ways to prepare for localization Localization is a fancy word that translation professionals use to mean “make yourself relevant...
Jun 28, 20194 min
Managing multilingual social media
Is multilingual social media for you? Increasingly, people turn to social media platforms to learn about different cultures, cuisines,...
Jun 28, 20192 min
4 reasons why translation for tourism is so important
As the weather heats up, tourists start to pack their bags for the holiday. And with travel becoming more accessible, tourists are...
Jun 28, 20193 min
Beyond Translation (Part 1): Language services go beyond translation
Beyond Translation (Part 1): Language services go beyond document translation Ten years ago, language services largely centred on...
